Here is a breakdown of how the planning of most of my photo shoots go...
For bigger campaign shoots, I typically have a few phone conversations with the art director / buyer and/or stylists to nail down the importants....who/what/when/where.
I love it when a client let's me be involved in the model casting...
like I tweeted about here...it is pretty ridiculous.
For the upcoming Holiday campaign for FlirtCatalog, I was able to remotely review the models and nail down budget/location/props available etc with the buyer and stylist.
From there I make a mood board to sum up the vibe that I think the client is going for.
I love pinterest for this, but I usually also put all of the images into a dropbox folder so that it can easily be shared with anyone, pinterest fan or not.
Here is a sneak peek at the mood we are going for with Flirt.
It will be shot in studio, so we will not have a beautiful Parisian apartment wall or a rustic mantel over a roaring fireplace, like some of these pics show,
but in general it gives the feeling that we will be going for.
We will be using a new face for the campaign, Alden, so I am looking forward to it!
Oh and here is the call sheet...
I can usually tell what the vibe will be at a shoot just based on when I receive the call sheet ... and if I don't receive one, that says a lot too!
Not that it's a super big deal, but it sure does keep things tidy.
Now THAT is enough about work! HAPPY FRIDAY
xo